Debt-strapped college graduates weren’t included in his original business plan. But once the recession hit and more and more students were among the growing list of new site users, Wade began to target them. The company, which is headquartered in Las Vegas, now places strategic pop-up ads that appear whenever someone types “tuition help” or “financial aid” into a search engine. And over the past five years, Wade says he’s seen a 350 percent increase in college sugar baby membership — from 38,303 college sugar babies in 2007 to 179,906 college sugar babies by July of this year.
Salacious as one expects from that outlet, but illustrative of an occluded point. Capital is debt, and Capitalism is Debtism. The most bloodless-seeming proxies eventually reduce to this one, and we are always one or the other party.